Sports
Sports Sites Media Preferences
I took a visit to the NCAA site to watch some of today’s action live online.
To stream today’s games, they’re using Windows Media.
I was a bit confused as I remembered Sportsline using Real Media. I visited, and there it was.
However, I do remember there being another option, perhaps flash. So I checked Sportsline out on a computer without Real installed and there was nothing but a blank space.
Then I checked in Internet Explorer (I was using Firefox in both of my previous visits). There was the same video, this time in Windows Media format. Interesting.
Sportsline’s video help page has links to both players.
Perhaps a deal was cut with both Real and Microsoft, or perhaps they were using one format and have a limited deal with another.
ESPN uses Flash.
Fox Sports’ current partnership with Microsoft points me to something interesting. On the front of foxsports.com, they use Flash to deliver video. If you click “video home” below it you’ll see Fox Sports video player is “powered by MSN Video”. In Firefox MSN Video uses Flash and is labeled “beta” (oooh, must be 2.0), but is skinned to look like a common Windows Media Player skin. In IE there’s a Flash intro, but the player itself loses the “beta” label and uses Windows Media.
ESPN Gets a Mini-Facelift

ESPN.com has restyled the top portion of the home page. I figured I’d give my initial (disclaimer: late-night) thoughts.
There’s a new double menu, with some 2.0-y offerings on top, and the standard leagues/sports menu on the bottom.
The area up top: logo, ad, search box, tv schedule have also been redone.
The gradient behind the top looks more subtle (even if it’s not, this is just my impression of it), and both menus are text on flat colors.
The old-style menus, which you can still see on the inner-pages, had the leagues/sports on a gradient and the submenus on a flat color with a bevel/border highlight on rollover.
The new yellow background for the submenus is a drastic change, but easy to read and the rollover has a nicer look than before.
The top is nice and neat. I have to admit I laughed a bit when I’m shown these are the “hottest searches”: Bracketology | Sports Guy | NFL Draft | TMQ | NBA rankings | NHL rankings
An interesting thing to note is the change in order for the leagues/sports.
Old: NFL, MLB, NBA, NASCAR, Autos, NHL, College, Golf, Soccer, Tennis
New: NFL, NBA, MLB, NHL, ESPNU, College FB, Men’s BB, Women’s BB, NASCAR, Autos, Golf, Soccer, Tennis, Boxing, Olympics
Fantasy has made a shift from far-right to far-left, in between ESPN (home) and NFL.
Consideration: the new menu stretches across the home page, designed for a 1024x768 resolution. The old menu, that I’m comparing from the inner pages, is designed for 800x600 resolution. The inner pages do have more conent to the right of it, but the menu is cut off there, so there is room for more menu choices on this new homepage design.
Some sports sites do change menu order depending on season, but the positioning is curious as the NHL is given better position than before and NASCAR, maing its return to ESPN, is pushed towards the right. Most menus are generally left to right in order of importance (at least for English pages). Sometimes important items are broken up, to give the items in between a better chance of being seen, but it doesn’t seem like that’s what ESPN is trying to do here or the NFL and MLB would be the goalposts of this menu.
ESPNU is the only ESPN brand that gets a prime menu position (most are under the home submenu). February is probably the best time for them to push the brand with fans anticipating March Madness. Yesterday was “Signing Day” for college football, something I didn’t know before. The lines between pro and college continue to blur.
Back to the new double menu, with the 2.0-y offerings. It starts off with MyESPN, something I’ve heard little of since the first release. Is anyone using this out there? The only plus for me right now would be to not have ESPN Motion autoplay.
Insider, the ESPN.com offerings behind a paywall is the second option.
ESPN 360 wants to launch a video player. It does. Out of curiousity, I hit “Video” and I get the same player, and it starts the same content. I realize ESPN wants people to bug their ISPs to sign deals for 360 content (as that’s how you get access to it), but I’m not sure if it’s really worth two menu options that lead to the same place.
Page 2 and SportsNation have become ESPN.com standards, and then after that is Blogs. But, they’re all “Insider Blogs”. You need to subscribe to Insider to read any of them. I’m guessing that’s making ESPN some nice coin, because they’re certainly not popular to link to on any of the blogs I read, large or small. I know revenue, not traffic, is the name of the game for ESPN, but I still wonder what the numbers would be if ESPN’s top reporters would have open blogs.
Podcenter is just what you’d think it would be.
After that is Video Games, a partnership between ESPN and 1UP. There’s a good amount of reviews, but not a lot of fresh content. It seems like it’s there as more of a promotional area, which is a good lead-in for the last few options: Travel, Contests, Shop.
The last link is actually to ESPN Deportes, which I haven’t visited in quite a while. It has a look very similar to the one ESPN.com had before this slight makeover.
The change does strike me as a “clean up”, and I think it works well. I hope ESPN takes this approach soon with all their pages.
Caption Watch
From the did-they-do-that-on-purpose department.
This is the current photo and caption on Sportsline right now:

Giggity.
MyESPN Hits Beta
MyESPN is here. I think it’ll get a lot of talk because it’s ESPN, it’s customizable and it’s RSS-friendly, but I’ve yet to find another reason why anyone will mention it.
Put simply: it’s a customizable portal, similar (very similar) to My Yahoo!. Outside of a few ESPN-friendly only options, there’s not much more to it (yet?).
I was clued into MyESPN via Reemer, who was expecting something more:
They’ve made some curious decisions, for example, not displaying links to outside sites (they’re one click away). Intentionally making the product less useful is an interesting strategy.
Reemer points to FatMixx, who worked on the project. If you’re as impressed as Reemer is, FatMixx says don’t be quiet:
Based on early feedback, people are happy but a lot of folks have suggestions. Leave feedback. I guarantee that the team is paying attention. Your feedback will shape what we do next and how we make this product even better.
Some thoughts so far:
* During setup I was asked to put in a zipcode to find teams close to me. I don’t think it said “or city”. If so, disregard this: due to the internet, sports tv packages and fantasy leagues many are now fans of teams in cities they’ve never been to. Chances are, they won’t know the zipcode, don’t make them look it up. Yes, I know you can add/edit later, but initial setup should be as easy as possible.
* The scoreboard isn’t sortable. It should be. Leagues and teams in whatever order I want and maybe even a “hide when no games are played” option. Things are collapsable, but having them disappear completely is even better.
* Some sort of feed search would probably be helpful to many.
* Adding a feed is quick and easy, the way it should be.
* An autoplay on/off option on the video module! Thank you to whoever implemented that.
* Having the television module probably seemed like a great idea to promote whatever’s on ESPN, but having one channel at a time in a module is basically useless. This need to be asked when making a “My” page: if this wasn’t automatically on the page already, would anyone add it themselves?
* I don’t use ESPN for any of my fantasy leagues. I’m sure this module is useful for some and just wanted to point that out.
* The team modules are nice, but relatively basic. Links to ESPN pages like schedule and rosters along with the next game listed, news on ESPN (which primarily is ticker stuff you see on other portals) and local links, which could wind up being the bread and butter of this module, but I’m not sure how ESPN will feel about having the one of the better features simply be a collection of external links.
* You can add more customizable pages, which does push it outside of the “just a landing page” type of portal, but it’s not a feature I played around with (because honestly, I’m not looking for a multi-page portal).
So would I use it? Well, I’m not in the market for any portal right now, so no, but if I was, I couldn’t see any feature that would make me switch from a portal like My Yahoo! or even Excite (still the best tv listings) to ESPN. I can add all my RSS feeds to anything now (Y!, Google, AOL, etc…) and the original content doesn’t seem all that original outside of the videos, which are available elsewhere. I’m not sure how much else is going to be added between beta and “true” launch, but without any other big features, it’s just like any other portal with an ESPN Video module.
Love Those Blackout Rules
Blackout rules, those rules which don’t allow you to watch away broadcasts of your favorite team’s games or view them online have once again proved how useful they are for some NY Time Warner customers.
Time Warner Cable in Manhattan doesn’t have a set station for Yankees broadcasts. They have a couple of specials channels, and whenever there’s a game in HD, the channel changes from “Off Air” to the game. They generally include the pre-game and then a 7.5 hour block for the game afterwards. I’ve seen some people who are able to watch this specials channel all the time (it’s always YES), but I’m not one of them.
The Yankees and Red Sox are playing a double header today. The first game, 1pm start, was broadcast on Fox. For some reason the HD Specials channel had the game scheduled on the guide, but if you went to it, you saw nothing but a gray screen. So, even though it doesn’t look like Fox actually broadcasts the game in 720p like they do for their primetime shows, it’s still nice to watch it widescreen and I do.
Fast forward to 8pm. The second game is about to start and it’s not scheduled on the HD Specials channel - but the channel is still active from the first game, scheduled to go off at 830pm. A few seconds after my cable box blinked 830 the broadcasts freezes and the screen goes gray. I call TW and explain the situation to the person on the other end. They might have understood the situation in full at first, but after I’m put on hold and told others are calling in I know they do now. Doesn’t help any, it’s 1h20m later and the channel’s still not accessible (chances are someone just scheduled the wrong game for the specials channel).
Here’s where the blackout rules come into play: INHD has the game on. If that channel weren’t also gray right now, I’d be able to watch it, even if it’s just a simulcast of NESN HD, but MLB won’t let that happen.
I’m not completely in the dark. I do have the standard broadcast of the game, but the HD setup wasn’t free. This game is on three channels, and the two I want to watch aren’t available, one due to my cable company’s mess up, the other due to MLB “protecting” the local broadcaster (the same reason why I can’t watch the game online).
ESPNsoccernet Can’t Remember Me
I’m not sure what’s going on, but when I visit ESPNsoccernet (which isn’t often, maybe monthly, but probably at least weekly during the World Cup) I almost always have to select my region. It’s highly irritating and it’s time I choose another soccer website.
I know I’m not the only one that hates this screen:

I don’t regularly delete my cookies, so I know I’m not wiping out anything they’re setting. Choosing my locale once in a blue moon is acceptable. Anything more than that is just irritating.
So, I present some alternatives:
BBC
Fox Sports - They show some international newspaper covers daily, a fun and interesting feature
Sportsline
FIFA
Sportinglife
Yahoo - Labeled the World Cup’s “official” site
Sling Your Baseball
I’m not sure when these ads were made, but I just saw a 300x250 flash ad for the SlingBox - it has someone driving and holding up a phone watching a baseball game. The text is “Now there’s something more dangerous than simply talking on your phone while driving.” (I caught it on Gizmodo’s Rover TV post)
There’s a skyscraper ad that also has a baseball picture on a laptop which reads “watch your home tv on your laptop”.
Both ads, along with an additional cube, point to Sling Media.
I wonder when these were made due to a little feud between Sling and MLB and if Sling planned on going after the baseball/sports fan market a while back, or if there’s an additional little dig in there.
Sports fans have to be big potential “slingers”, especially with some of the asinine blackout rules that are in place.
I also wonder if we’ll see basketball and hockey themed ads in the fall (NFL games are pretty accessible, although the college market could be in play).
I don’t have a SlingBox, but if I did, I’d be sure to check out the mobile player. I am curious how the quality is (and I do realize it will depend on multiple network conditions), it’s a product many have been waiting a while for. You’ll notice the screenshot on the mobile player page is of a soccer game.
I guess if Sling Media stops by here, I should remind them I have a massive hockey audience they might be interested in.
Update Jun 25: Sports Law points us to a Sports Business Journal article (subscription needed) which says MLB plans on seeking licensing fees from Sling, but Sling says they haven’t heard anything yet.
MLB: Only Watch on Our Terms
Major League Baseball takes swing at Sling Media
Sling enables TV viewers to access their set-top or TiVo boxes from anywhere in the world via any device that connects to the Web. MLB says that’s fine, but if viewers want to watch on multiple devices, they have to pay multiple times.
MLB Advanced Media is taking issue with people paying to watch games on cable, and then watching them outside their homes.
I’m sure no one is shocked. After all, I never heard from MLB.tv after multiple complaints, have you?
It is unbelievable how anti-consumer and completely control-hungry this division of MLB seems to be. Forget about building and sustaining fanbases, it’s about getting money as quickly and frequently as possible. “Long-term” must be a theory they don’t want to test.
I am an MLB.tv subscriber, I don’t own a SlingBox. I think MLB.tv is a decent product. Quality still has a little way to go and their new MLB.tv Mosaic is truly a great step in the very cool direction (definitely still classifies as beta though). This is what’s frustrating. MLB is giving fans what they want, but with way too many strings attached.
Thanks to both Reemer and paidcontent.org for the heads-up.
It Can’t Be That Bad
ESPN’s “Pod Center”
Currently listed as today’s top cast:
PTI: May 18, 2006
Description:
Washington Post columnists Tony Kornheiser and Michael Wilbon face off on the day’s hot topics.
Nice, except for the fact that neither of them are on the show if you listen to it.
I know PTI is a big draw for ESPN and Kornheiser and Wilbon’s personalities (and the way they work off each other) are one of the biggest reasons for the show’s success. But if they’re not on the show, say so - all the other current listings have actual descriptions. You know at least one or two topics that are discussed. ESPN’s a pretty dynamic site, I’m sure they can get a real description in there - or are they worried people might not download it as much with substitute hosts?
Sportsline Offers Fantasy Player Updates by RSS
I must have missed an announcement, or maybe there wasn’t any, but anyone using Sportsline for fantasy baseball can now get their player updates via RSS.
I was getting mine by email, but found it a bit rough to keep up with or pay attention to. Subscribing to a feed is much nicer than email updates for me as I can let them sit there a bit without cluttering my inbox.
I found it by seeing the little RSS icon appear in Firefox while browsing in my fantasy leagues’ websites. I was wondering if they offered the standard Sportsline feeds, or if it was something more. Turns out it was a little of both.
If you’re wondering what your feed for player updates is, the url would look something like this:
LEAGUEABBREVIATION.baseball.sportsline.com/xml/rss/updates/TEAMID
You can find your team id by mousing over your team name on the “Teams & Owners” page and seeing what that last number is.
Update before I even hit submit on this post: I went to my hockey league, and of course the feed is active for that too. Simply replace the word “baseball” with “hockey” in the url above and that’s it. Have an update for my football pool as well, but I’m not sure what I’d get out of that since I don’t actually pick players - it’s a big feed, perhaps it’s just a lot of them. Goes back to mid-March.