Microsoft to Go After iTunes

If you’re not subscribed to 100 feeds you may not have heard that Microsoft is preparing to launch a service to compete with Apple’s iTunes.

Everything planned right now is in the “not done yet” stage, so it’s a bit early to make any predictions.  One thing Microsoft will have to do very well to make a dent into iTunes sales is come out with a great media player that will sync automatically with all their software.  A very smooth iTunes store -> iTunes -> iPod is one of the biggest reasons Apple is so successful right now.  Microsoft will not only have to mimic that, but come out with a cheaper device with more storage that does more/performs better, otherwise Apple will keep on selling their products well simply because so many deem them as “cool”.

Posted by David M Singer on Aug 31, 2004 at 04:08 PM

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