NBA Rejects EA’s Bid for Exclusivity

IGN wrote about the NBA rejecting EA’s bid for exclusivity, plus more dealings behind the scenes in the sports game arena.

However, unlike EA’s dominant Madden franchise, their NBA Live games doesn’t have the same sort of market share and there are multiple basketball games that compete with it and most likely would have been a moneyloser for the NBA.

After the NFL deal one non-EA publisher was able to extend their MLB deal to at least three more games, quieting rumors that EA was trying to get an exclusive deal with the MLB as well.

Posted by David M Singer on Dec 22, 2004 at 06:12 PM

Comments

Next entry: Remembering Einstein’s “Smart Streak”

Previous entry: Toshiba Satellite Review: First Thoughts

<< Back to main