Sling Your Baseball

I’m not sure when these ads were made, but I just saw a 300x250 flash ad for the SlingBox - it has someone driving and holding up a phone watching a baseball game.  The text is “Now there’s something more dangerous than simply talking on your phone while driving.” (I caught it on Gizmodo’s Rover TV post)

There’s a skyscraper ad that also has a baseball picture on a laptop which reads “watch your home tv on your laptop”.

Both ads, along with an additional cube, point to Sling Media.

I wonder when these were made due to a little feud between Sling and MLB and if Sling planned on going after the baseball/sports fan market a while back, or if there’s an additional little dig in there.

Sports fans have to be big potential “slingers”, especially with some of the asinine blackout rules that are in place.

I also wonder if we’ll see basketball and hockey themed ads in the fall (NFL games are pretty accessible, although the college market could be in play).

I don’t have a SlingBox, but if I did, I’d be sure to check out the mobile player.  I am curious how the quality is (and I do realize it will depend on multiple network conditions), it’s a product many have been waiting a while for.  You’ll notice the screenshot on the mobile player page is of a soccer game.

I guess if Sling Media stops by here, I should remind them I have a massive hockey audience they might be interested in.

Update Jun 25: Sports Law points us to a Sports Business Journal article (subscription needed) which says MLB plans on seeking licensing fees from Sling, but Sling says they haven’t heard anything yet.

Posted by David M Singer on Jun 22, 2006 at 07:02 PM

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