Thinking Ahead

I decided to check out the headlines on most major portals and news sites.  On the front of MSN is an ad for Halo 2 and the soundtrack for it.  Looks cool so I click it (hey, ads aren’t always evil).  It takes me to a press release like page for some information about the Halo 2 soundtrack.  There’s a button there that says “hear the first song”, even better.  So I click again.  What a good little sheep I am.  I wind up back on MSN, in their movies section on a page about Halo 2’s soundtrack.  On there is a link to listen to ‘Blow Me Away’ by Breaking Benjamin, looks good, let’s click again.  Windows Media Player pops up and lets me know there’s a problem with my sound/video device.  Odd, I’m not doing anything else on the machine, what could it be?  I think, I click again to make sure it wasn’t Outlook receiving new mail and setting off the new mail sound alert.  Nope, still an error.  So I stare - and there it is.  Right on that same web page is an ad for The Polar Express.  There’s a small video going within the ad.  The sound’s not on by default, which I’m usually very happy about as I don’t care for ads with sound; but because this was playing on a page which really has little purpose other than to listen to this song, I received my error.  I have no tricky setup on this machine, I would imagine most people who visit are going to run into this conflict.  These types of problems should really be found during some sort of QA process.  I mean, if you’re going to have sound/video on a page, don’t have a multimedia ad there that can load first and conflict with it.

Posted by David M Singer on Nov 06, 2004 at 04:11 AM

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