This is StarWarsCenter.

Even when one’s interest in ESPN and SportsCenter is in the decline, you still have to point them to the good stuff. The “This is SportsCenter.” campaign is one of my favorites. String those together and you have more of an entertaining show than some of the other highlight reels we see.

Sent to me by the almighty Fitz, we have the latest spot, from starwars.com (video on page).